Tuesday, June 15, 2010

Handy Advertisement... Literally

While at work today I was forwarded an e-mail that really blew me away. The e-mail showed an ad campaign by the mobile provider AT&T in which painted human hands are used to depict various cultures and landmarks. AT&T came up with this campaign to promote their worldwide mobile coverage and footprint.

What I didn't know at the time was that these ads were part of a campaign entitled "HANDS" and that the posters/prints were actually made in collaboration with the famous Italian body-paint artist Guido Daniele. I was also unaware of the fact that "HANDS" won "America's Favorite Magazine Ad" in a contest sponsored by Magazine Publishers of America.

It is inarguably a stunning campaign that proves once more that creativity and beauty are worth more than high budgets. Enjoy!



Created with Admarket's flickrSLiDR


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