While at work today I was forwarded an e-mail that really blew me away. The e-mail showed an ad campaign by the mobile provider AT&T in which painted human hands are used to depict various cultures and landmarks. AT&T came up with this campaign to promote their worldwide mobile coverage and footprint. What I didn't know at the time was that these ads were part of a campaign entitled "HANDS" and that the posters/prints were actually made in collaboration with the famous Italian body-paint artist Guido Daniele . I was also unaware of the fact that "HANDS" won "America's Favorite Magazine Ad" in a contest sponsored by Magazine Publishers of America. It is inarguably a stunning campaign that proves once more that creativity and beauty are worth more than high budgets. Enjoy! Created with Admarket's flickrSLiDR
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As humans we have a tendency to believe that our current behaviours and beliefs are stable and that as such they won't differ much from those that will be part of our lives twenty or thirty years from now. As portrayed by the pictures below, we couldn't be more wrong. Times have changed and with them our ideologies and expectations have shifted. What once was widely accepted and common is now seen as inconceivable and rare. When I look at these illustrations today I can't help but wonder what we will think of our current lifestyle three or four decades from now. It is evident that one of the main goals of the human race is to evolve and to reinvent itself and for those reasons I am sure that some of our current practices won't be around in the future... but that will those be? Just something to think about. Enjoy. Now THIS I would have thoroughly enjoyed! Where can I get one of these?